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Library: Email Marketing Compliance Tips
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Email Marketing Compliance Tips
Your Subject Line is a Legal Claim
If you don’t know where a list came from, you can’t defend sending to it.
A bloated list is a deliverability and compliance problem, not a badge of honor.
Double opt-in is more than a deliverability tactic; it’s evidence.
One Email, One Primary Action
Hard to Unsubscribe = Easy to Complain
Marketing vs. Transactional
AI Can Draft Email Copy. It Can’t Take the Blame
