Double opt-in is more than a deliverability tactic; it’s evidence.
Home » Double opt-in is more than a deliverability tactic; it’s evidence.
Double opt‑in is more than a deliverability tactic; it’s evidence.
Where your risk profile justifies it, double opt‑in gives you an audit‑ready trail — signup, confirmation email, confirmation click. That’s powerful when you need to defend your consent story.
The Evidence Question to Ask Yourself: Can you show the full double opt-in trail for a recent signup if asked?