A bloated list is a deliverability and compliance problem, not a badge of honor.
Define what ‘inactive’ means for your program (e.g., 6–12 months of no opens/clicks), run a short re‑engagement sequence, then remove or park those contacts. That protects sender reputation and shows you take consent and expectations seriously.
The Evidence Question to Ask Yourself: Can you show when you last ran a re-engagement, how many were removed or parked, and how you documented it?
CLIClaw’s Compliance Program Library includes privacy compliance tools you can adapt to your own structure.
