Hard to Unsubscribe = Easy to Complain

Hard to Unsubscribe = Easy to Complain

Make unsubscribe one click from the email, with no login wall. Offer a simple ‘reduce frequency or pause’ option, but never hide the hard opt‑out.

The Evidence Question to Ask Yourself:   Can you show how easy it is for recipients to unsubscribe from your emails?

CLIClaw’s Compliance Program Library includes privacy compliance tools you can adapt to your own structure.