Negative Option Marketing

One Misstep Could Cost You Millions.

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If your offer enrolls customers automatically, without clear consent, you’re in FTC territory.

Negative option marketing (free trials, subscription renewals, auto-ship programs) is under intense legal scrutiny. Failure to follow exact disclosure and cancellation rules can lead to lawsuits, enforcement actions, and serious brand damage.

Regulators Are Watching. Are You Compliant?

Our Negative Option Marketing Compliance Tools helps you navigate this complex regulatory landscape with clarity and confidence, so you can scale your offers without stepping into a legal minefield.

• Covers FTC rules, ROSCA, and state laws.

• Clarifies what you must disclose, when, and how.

• Includes cancellation protocol guidance.

• Written in plain English - built for business teams, not lawyers.

Whether you’re running a trial offer or subscription service, you must prove that your terms are clear, conspicuous, and fair, or risk penalties.

Turn Compliance Into a Growth Strategy.

Compliance isn’t just about avoiding risk, it’s about earning trust, increasing conversions, and operating with integrity. Our guides and checklists turn complex rules into business-building tools.

Be clear. Be compliant. Be confident.