Make Sure Opt-Out Requirements Work in Practice.
Having an unsubscribe policy is different from having an unsubscribe process that operates consistently across campaigns, systems, vendors, and other marketing participants.
Organizations need practical controls for receiving and processing opt-out requests, maintaining suppression information, communicating relevant restrictions where appropriate, and identifying situations where an established process may not be working as intended.
CLIClaw‘s Suppression & Opt-Out Controls resources help organizations put established opt-out and suppression requirements into day-to-day practice.
Use the resources below to support the implementation and documentation of your organization’s suppression and opt-out processes.
