Suppression & Opt-Out Management SOP

The Suppression & Opt-Out Management SOP establishes the operational controls for capturing, processing, and enforcing opt-outs across all systems and vendors.

Includes:

• Opt-out intake and processing workflows.

• Suppression list management and distribution.

• Pre-send suppression validation controls.

• Vendor enforcement requirements.

• Documentation and audit-readiness standards.

Ensures opt-outs are consistently honored and documented, reducing one of the most common enforcement risks.

To be used with our CLIClaw Email Marketing Compliance Program.