Create Evidence as Compliance Activities Occur.
An organization may have well-designed policies and procedures, but if important compliance activities are not documented, it can be difficult to demonstrate what actually occurred.
Campaign approvals, list reviews, affiliate oversight, vendor reviews, opt-out processing, complaints, escalations, corrective actions, training, and other compliance activities can all generate records that help demonstrate how the Email Marketing Compliance Program operates.
The goal is not simply to create more paperwork. It is to preserve meaningful evidence of important compliance activities and decisions.
CLIClaw‘s Documentation & Evidence resources help organizations incorporate recordkeeping into their operational compliance processes so relevant evidence is created and maintained as work is performed.
Use the resources below to help strengthen documentation across your Email Marketing Compliance Program.
