Put Compliance Into the Campaign Approval Process.
Email marketing requirements are most effective when they are incorporated into the actual process used to develop, review, approve, and launch campaigns.
Before an email is deployed, organizations may need to evaluate campaign elements such as sender information, subject lines, message content, disclosures, offers, recipient lists, opt-out functionality, and the involvement of affiliates or other third parties.
The challenge is making sure required reviews actually occur before deployment ,and that important decisions and approvals can be documented.
CLIClaw‘s Campaign Review & Approval resources help organizations translate established compliance requirements into practical pre-launch review and approval activities.
Use the resources below to help incorporate compliance into your organization’s day-to-day campaign workflow.
