Affiliate Email Campaign Approval Checklist

The Affiliate Email Campaign Approval Checklist establishes a practical, pre-launch control designed to evaluate affiliate email campaigns before approval. It focuses on the areas most frequently examined in litigation and regulatory inquiries, including sender identification, subject line accuracy, offer consistency, affiliate structure, and oversight controls.

This checklist enables organizations to move from informal or assumption-based approvals to a documented, repeatable review process that supports defensible compliance and audit readiness.

What It Includes:

• Verification of sender identity and sending domain transparency.

• Pre-launch review of subject lines and core email creative.

• Validation of offer accuracy and consistency with landing pages.

• Visibility into affiliate and sub-affiliate participation.

• Brand identification and transparency checks.

• Core legal compliance review (unsubscribe, address, suppression handling).

• Oversight and response readiness for affiliate campaigns.

This checklist provides organizations with a structured approval control that reduces the likelihood of high-risk affiliate campaigns being deployed without proper review. By standardizing how campaigns are evaluated and documented, organizations can demonstrate active oversight, identify issues before launch, and support defensible responses in the event of regulatory inquiry or litigation.

To be used with our CLIClaw Email Marketing Compliance Program.