Establish Governance Over the Data Used for Email Marketing.
Mailing lists are one of the most important, and sometimes least understood, parts of an email marketing program.
Recipient information may come from customers, website registrations, internal databases, purchased or licensed lists, lead generators, affiliates, vendors, business partners, or other sources. Organizations also need processes for managing unsubscribe requests and ensuring suppression information is appropriately maintained.
The challenge is being able to answer basic operational questions such as where recipient data came from, what requirements or restrictions apply to its use, and how opt-out and suppression information is managed.
CLIClaw‘s Lists, Consent & Suppression resources help organizations establish structured processes for governing mailing-list acquisition and use and managing opt-out and suppression activities.
Use the resources below to help strengthen mailing-list and suppression governance within your Email Marketing Compliance Program.
