This agreement is designed for organizations that collect and own consumer data and wish to license that data to a third party for commercial email marketing. It is structured to favor the data owner by restricting how the data may be used.
What This Form Supports:
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Defined limits on campaign types, volume, and permitted use of the data.
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Allocation of marketing and compliance liability to the Licensee.
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Documentation of ownership and control over consumer data.
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Risk mitigation when allowing third parties to conduct campaigns.