Reassessing where real-time bidding fits into the risk landscape
The existing real-time bidding infrastructure as a key element underpinning the "free" internet is poised to be upended by the U.S. Department of Justice's final rule restricting the flow of bulk transfers of sensitive data to six adversarial countries, Senior Data Privacy and Compliance Consultant Mandy Lit, CIPP/C, CIPM, FIP, writes in an op-ed.