Navigating the Risks of Negative Option Marketing and the Lessons from the Gopalkrishna Pai Case

Home » Navigating the Risks of Negative Option Marketing and the Lessons from the Gopalkrishna Pai Case

In a significant case that underscores the growing scrutiny on deceptive marketing tactics, the Federal Trade Commission (“FTC”) has secured a lifetime ban on negative option marketing for Gopalkrishna Pai, the owner of several companies that scammed consumers out of millions of dollars through hidden subscription fees for skin care products. This case highlights the […]

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