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Watch Data Outside Direct Customer Relationships
Treat data collected outside a direct customer relationship (e.g., purchased lists, enrichment feeds, third‑party audiences) as high‑risk and test it against data broker definitions in states like California, Texas, Oregon, and Vermont.
The Evidence Question to Ask Yourself: Do you have a simple list of data sources that did not come directly from your customers?
Our programs help teams distinguish internal CRM data from broker‑style third‑party flows operationally, not just in theory.