FTC Guide- Featuring Online Customer Reviews: A Guide for Platforms (January 2022)

Featuring Online Customer Reviews: A Guide for Platforms

January 2022

The FTC has released a guide titled "Featuring Online Customer Reviews: A Guide for Platforms," emphasizing the importance of ensuring authenticity and accuracy in online reviews. It advises platforms that host consumer reviews to implement transparent processes that reflect genuine feedback from legitimate customers about their real experiences. This guidance is relevant to various types of platforms, from e-commerce sites showcasing product reviews to platforms where users review hotels, restaurants, and other services.

The FTC stresses the need for platforms to be transparent about their review practices and to adhere to basic principles under the FTC Act, aimed at preventing deceptive practices. By fostering transparency and reliability in customer reviews, platforms can enhance consumer trust and integrity in the online review ecosystem.

For more information, see here: https://www.ftc.gov/business-guidance/resources/featuring-online-customer-reviews-guide-platforms

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