FTC v. NextClick Media, LLC, et al. (Free Trial Advertising, Negative Option, Disclosures, Deceptive Marketing)

In March 2008, the Federal Trade Commission (“FTC”) filed a complaint against NextClick Media and its affiliates for deceptive marketing practices related to "free trial" offers of smoking cessation patches. These products, marketed under names like "Nicocure," "Stop Smoking 180," and "Zero Nicotine," were advertised as offering a free 10-day supply with consumers only responsible […]

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