FTC v. Mobilewalla, Inc. (Data Broker, Privacy)

On December 3, 2024, the Federal Trade Commission (“FTC”) announced a proposed settlement with data broker Mobilewalla, Inc., over its sale of sensitive location data without proper consumer consent. The complaint alleges that Mobilewalla collected vast amounts of location data from real-time bidding exchanges and third-party aggregators between January 2018 and June 2020. FTC V. […]

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