FTC v. Jesse Willms, et al. (Negative Option, Deceptive Marketing, Endorsements)

In 2011, the Federal Trade Commission (“FTC”) took action against an online operation that allegedly defrauded consumers out of over $450 million across multiple countries. The operation, run by Jesse Willms and his companies, used deceptive "free trial" offers for a variety of products such as weight-loss pills, teeth whiteners, and health supplements. FTC V. […]

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