Are the basic federal requirements built into your email marketing process?
The CAN-SPAM Act establishes the primary federal requirements governing commercial email marketing in the United States. Understanding those requirements is an important starting point for organizations that use email to promote products, services, offers, or other commercial activities.
CAN-SPAM addresses important areas such as sender and header information, subject lines, commercial-message identification where required, physical postal addresses, opt-out mechanisms, honoring opt-out requests, and responsibility when third parties participate in email marketing.
CLIClaw resources help organizations understand the CAN-SPAM requirements, recognize where those requirements may affect their email marketing activities, and identify areas that may warrant additional compliance review.
Use the resources below to explore CAN-SPAM and other core federal email marketing requirements.
