Is your organization using artificial intelligence in email marketing?
Artificial intelligence is increasingly being used to draft subject lines and marketing copy, personalize communications, segment audiences, analyze customer information, develop offers, evaluate campaign performance, and support other email marketing activities.
The use of AI does not eliminate existing marketing, privacy, advertising, or consumer-protection requirements. Depending on how AI is used, organizations may also need to consider emerging AI-specific laws and regulatory expectations.
The important question is not simply whether your organization uses AI, but how AI is being used within the email marketing lifecycle and what legal or compliance considerations may be associated with those activities.
CLIClaw resources help organizations understand how existing and emerging requirements may intersect with AI-assisted email marketing and identify areas where additional compliance review may be appropriate.
Use the resources below to explore legal and regulatory considerations involving artificial intelligence and email marketing.
