Turn Email Marketing Compliance Requirements Into Everyday Employee Practices.
Policies, SOPs, and compliance controls are most effective when the people responsible for email marketing understand what is expected of them, what risks to recognize, and when a compliance question or concern should be escalated.
Email marketing activities may involve employees across marketing, compliance, legal, operations, data management, technology, customer service, and other business functions. Affiliates, vendors, agencies, and other third parties may also perform activities that affect an organization’s compliance responsibilities.
The challenge is making sure the people involved understand the requirements and procedures that are relevant to their responsibilities, not simply providing them with policies they may never use in practice.
CLIClaw‘s Email Marketing Compliance Training resources help organizations reinforce established policies and procedures, improve awareness of common compliance risks, and support more consistent implementation of the organization’s Email Marketing Compliance Program.
Use the training resources below to help personnel understand their responsibilities and recognize when additional review or escalation may be appropriate.
