Know Where Your Email Marketing Data Came From.
Organizations may acquire email addresses and other recipient information through their own websites and customer relationships or through affiliates, lead generators, vendors, purchased or licensed data, partnerships, and other sources.
Once that information enters an organization’s marketing systems, it can become difficult to reconstruct where it originated, how it was acquired, what restrictions may apply, and what documentation supports its use.
A governance process establishes the organization’s requirements. Implementation requires those requirements to be applied when lists and recipient data are actually acquired and used.
CLIClaw‘s List Acquisition & Source Documentation resources help organizations apply established list-governance requirements and maintain records concerning the sources of email marketing data.
Use the resources below to support more consistent list review and source documentation.
