Establish Oversight When Email Marketing Activities Are Outsourced.
Organizations frequently rely on email service providers, marketing agencies, lead generators, data providers, technology platforms, consultants, and other third parties to support email marketing activities.
Outsourcing an activity, however, can make it more difficult to understand who is performing important compliance functions, what standards they are expected to follow, and how the organization will oversee their activities.
CLIClaw‘s Vendors & Third-Parties resources help organizations establish clearer responsibilities, oversight expectations, monitoring processes, and documentation for third parties involved in email marketing activities.
Use the resources below to help incorporate third-party governance into your Email Marketing Compliance Program.
