Prepare Before an Email Marketing Dispute Occurs.
Email marketing compliance issues can escalate from a consumer complaint or campaign concern into a demand letter, regulatory inquiry, investigation, or litigation.
Organizations are generally in a stronger position to respond when they already understand who is responsible for managing the issue, where relevant records are maintained, how information will be preserved, and when legal counsel or other appropriate personnel should become involved.
Waiting until a dispute occurs to determine how the organization will respond can make an already difficult situation harder to manage.
CLIClaw‘s Litigation & Response Preparedness resources help organizations establish internal preparedness processes for identifying, escalating, documenting, and responding to significant email marketing compliance matters.
Use the resources below to help strengthen your organization’s preparedness before a significant compliance dispute occurs.
