Build Compliance Into the Campaign Approval Process.
Many email marketing compliance issues arise during campaign development – when subject lines, sender information, FROM lines, offers, disclosures, content, recipient lists, and other campaign elements are selected or changed.
A written compliance policy may establish expectations, but organizations also need a process for determining when campaigns require review, who is responsible for approval, and how compliance decisions are documented before deployment.
CLIClaw‘s Campaigns, Content & Sender Practices resources help organizations establish structured review and approval processes for email marketing campaigns and the practices used to develop and deploy them.
Use the resources below to help incorporate compliance into your organization’s campaign-development and approval process.
