Build Compliance Into the Affiliate Marketing Lifecycle.
Affiliate email marketing can expand a company’s reach, but it also introduces compliance challenges because campaigns may be developed or sent by publishers, affiliate networks, sub-affiliates, or other parties outside the organization’s direct day-to-day control.
A one-time approval is rarely enough to manage the relationship effectively. Organizations may need processes addressing affiliate evaluation, contractual expectations, publisher approval, campaign review, monitoring, escalation, re-review, and documentation.
CLIClaw‘s Affiliate Email Marketing resources help organizations establish a more structured approach to governing affiliates and publishers that participate in email marketing campaigns.
Use the resources below to help build affiliate compliance into your organization’s broader Email Marketing Compliance Program.
