Be Prepared to Show What Actually Happened.
When an email marketing activity is questioned, organizations may need more than a policy stating what was supposed to happen. They may need records showing what actually occurred.
Relevant evidence may exist across campaign approvals, mailing-list records, suppression systems, affiliate and vendor oversight, complaints, investigations, training records, monitoring activities, corrective actions, and other business systems.
The challenge is being able to identify, organize, preserve, and understand that information when it is needed, particularly when an issue develops into a significant dispute or litigation.
CLIClaw‘s Evidence, Documentation, & Response Preparedness resources help organizations strengthen the documentation supporting their Email Marketing Compliance Programs and improve preparedness when compliance records may be needed to evaluate or respond to a dispute.
Use the resources below to help organize compliance evidence and support response preparedness.
