Determine Whether Your Email Marketing Compliance Program Is Working as Intended.
Having policies, SOPs, checklists, and other compliance controls in place does not necessarily mean they are being followed consistently or operating effectively.
Organizations need a way to periodically evaluate whether established email marketing requirements have actually been implemented across areas such as campaign review, mailing lists, opt-outs and suppression, affiliates, vendors, complaints, documentation, training, and governance.
An effective review should do more than confirm that a policy or procedure exists. It should help determine whether required activities are occurring, whether important controls are working as intended, whether appropriate evidence is being maintained, and where weaknesses or inconsistencies may exist.
When a problem is identified, the process should continue. Organizations may need to document the finding, determine its cause, assign corrective action, track remediation, and verify that the corrective action actually resolved the issue.
CLIClaw‘s Audit & Control Testing resources help organizations evaluate established Email Marketing Compliance Program requirements, test whether important controls are operating as intended, identify and document potential gaps, and support corrective-action and remediation activities.
Use the resources below to help evaluate your Email Marketing Compliance Program and support a more consistent process for testing, findings, remediation, and follow-up.
