A Structured Tool for Final Affiliate Verification and Documentation.
Properly evaluating publishers plays a key role in ensuring compliance in email campaigns. Advertisers and networks must assess the potential risks of working with a publisher and ensure that all necessary data for indemnity and compliance purposes is collected accurately.
Our checklist is intended to support the final stage of vetting commercial email marketing affiliates following their initial online sign-up. It is to be completed by the Vetting Officer or Compliance Manager during a verification process that includes a phone interview. Regardless of the outcome, acceptance or rejection, the completed checklist should be retained as part of the compliance records to support future legal or regulatory inquiries.
Key Features of Our Compliance Checklist:
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Final Review Process. Conduct a detailed verification of affiliate information gathered during sign-up to ensure accuracy and suitability.
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Phone Interview. Use a structured phone interview to clarify outstanding details and assess the affiliate’s compliance posture.
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Documentation Retention. Maintain all completed forms and related records as evidence of due diligence and for potential legal defense.
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Verification of Claims. Confirm that all claims and information provided by the affiliate meet regulatory and internal compliance standards.
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Compliance Alignment. Ensure the vetting process adheres to applicable laws and industry best practices for ongoing risk management.