Understanding and Managing Risks in Publisher Agreements.
Running ads for other brands on your site? You might be legally responsible for their content.
Our guide addresses the specific legal and regulatory risks publishers face when hosting third-party advertising on their platforms. It provides a detailed overview of the contractual protections publishers should seek when entering agreements with advertisers, helping to minimize exposure to liability related to third-party content.
What This Guide Covers:
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An analysis of potential legal risks publishers assume when running third-party ads.
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Key contractual provisions to include for limiting liability and protecting business interests.
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Practical advice on reviewing and negotiating advertiser terms to avoid common pitfalls.
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Best practices for maintaining the integrity and reputation of your platform when displaying external ads.
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Guidance on recognizing and managing risk exposure effectively.