Define Publisher Responsibilities and Protect Your Email Marketing Campaigns.
Branded email campaigns can offer strong returns by reaching engaged audiences through trusted publisher platforms. To ensure a compliant partnership, it’s essential to clearly define roles, responsibilities, and liabilities from the start.
CLIClaw’s Media Company Service Agreement (Branded Email) is designed for advertisers working with publishers who distribute commercial email on the advertiser’s behalf. Our agreement is ideal for campaigns where the publisher has built a qualified email list – such as through health-focused websites, newsletters, or other content-driven platforms – and uses their own branding to send promotional content to their subscribers.
Key Features & Benefits:
-
Designates Publisher as Official Sender. Clearly establishes that the publisher, not the advertiser, is the sender of the commercial emails, helping define responsibility.
-
Clarifies Email Distribution Terms. Outlines the scope of the campaign, mailing schedule, audience targeting, and performance expectations.
-
Shifts Responsibility. Assigns liability for compliance with email marketing laws (such as CAN-SPAM) to the publisher, reducing risk for the advertiser.
-
Protects Advertiser’s Brand. Ensures proper use of creative content, messaging, and branding in alignment with campaign goals.
-
Supports Transparent Collaboration. Helps build a clear and accountable partnership between advertiser and publisher, reducing the chance of misunderstandings.