Ensure Compliance and Protect Your Display Advertising Campaigns.
Display advertising offers a powerful way to reach your target audience, but it’s important to clearly define the terms of your partnership with publishers to manage risk and maintain compliance with advertising regulations.
CLIClaw’s Media Company Service Agreement (Display) is tailored for advertisers collaborating with publishers to run display ad campaigns. Our agreement specifies where and how your ads can appear – covering approved websites and designated placements – while providing key protections that safeguard your interests throughout the campaign.
Key Features & Benefits:
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Specifies Approved Sites and Ad Placements. Clearly defines the websites and exact locations where your display ads are permitted to run.
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Includes Clawback and Indemnification Clauses. Protects you by enabling clawbacks for non-compliant activity and requiring the publisher to indemnify against violations.
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Shifts Liability to the Publisher. Assigns responsibility for regulatory compliance and risks related to ad dissemination to the publisher.
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Protects Your Brand and Marketing Goals. Ensures your ads are presented in appropriate contexts consistent with your brand standards and campaign objectives.
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Supports Transparent Publisher Collaboration. Establishes clear expectations to foster a professional, accountable partnership.