Protect Your Business When Running Co-Registration Marketing Campaigns.
Co-registration marketing can be an effective way to grow your audience and acquire leads – but it also requires strict adherence to compliance standards and clearly defined responsibilities between advertisers and publishers.
CLIClaw’s Media Company Service Agreement (Co-Registration) is designed for advertisers partnering with publishers who promote offers through co-registration models – typically on websites, email newsletters, or other opt-in platforms. Our agreement outlines how publishers may collect leads and represent the advertiser’s brand, while also clarifying obligations to help mitigate risk.
Key Features & Benefits:
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Outlines Permissible Campaign Channels. Specifies which types of websites, newsletters, and platforms are approved for co-registration promotions.
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Includes Clawback and Indemnification Provisions. Protects the advertiser by allowing lead clawbacks in non-compliant scenarios and requiring the publisher to indemnify for compliance violations.
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Shifts Responsibility to the Publisher. Assigns liability for adherence to applicable co-registration and marketing laws, reducing exposure for the advertiser.
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Clarifies Campaign Execution. Sets expectations around lead quality, data handling, and content use, ensuring alignment between both parties.
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Supports Regulatory Compliance. Helps advertisers meet requirements while maintaining control over how their brand is represented in third-party campaigns.