FAQ: What Monitoring Activities Should Organizations Perform after Affiliate Approval?

Organizations should consider monitoring complaint trends, mailing domains, sender identities, campaign content, suppression practices, sub-affiliate activities, contractual compliance, corrective-action implementation, and other risk indicators. Monitoring activities should be documented and supported by appropriate evidence. The Affiliate Email Compliance Monitoring & Oversight SOP provides detailed procedures and templates.   For operational guidance and structured compliance documentation […]

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