The Data Rights Opt-Out & Preference Management SOP establishes procedures for capturing, applying, and maintaining consumer preferences across systems and vendors. This SOP ensures that opt-outs are consistently enforced and persist over time.
Includes:
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Opt-out intake and classification procedures.
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Global Privacy Control (“GPC”) signal handling.
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Preference propagation across systems and vendors.
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Suppression list management and synchronization.
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Ongoing preference enforcement and validation.
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Opt-out and suppression log templates.