The Affiliate Data Flow Governance SOP provides procedures for documenting how affiliate marketing data moves between publishers, advertiser systems, affiliate networks, and analytics platforms.
Includes:
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Identification of affiliate data sources and tracking identifiers.
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Documentation of affiliate attribution data flows.
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Review of affiliate network data sharing practices.
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Data flow mapping procedures for marketing technologies.
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Alignment of affiliate tracking practices with privacy disclosures.
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Ongoing review procedures for affiliate data governance.