Acceptable Use Policy (Publisher)

Establish clear guidelines for your publishers to ensure compliant, responsible email marketing and protect your brand reputation.
In today’s evolving regulatory landscape, ensuring that your publishers and sub-publishers are operating within legal and ethical boundaries is not optional, it’s essential.
CLIClaw’s Acceptable Use Policy (Publisher Edition) provides a robust, compliantly aligned framework tailored for networks and advertising platforms managing third-party publishers in email campaigns. Our policy clearly defines acceptable behaviors and restrictions in digital marketing, with a practical focus on compliance with regulations such as the CAN-SPAM Act and FTC advertising standards.
Key Features & Benefits:
  • Regulatory Compliance. Designed to meet current compliance requirements and industry best practices, supporting enforceable and up-to-date network policies.
  • Clear Publisher Guidance. Offers straightforward instructions and real-world examples to help publishers understand obligations and avoid compliance risks.
  • Proof of Consent. Supports click-to-accept functionality to capture publisher agreement and demonstrate due diligence.
  • Confidential & Secure Use. Intended for internal distribution, safeguarding sensitive compliance protocols during audits or third-party reviews.
  • Scalable & Customizable. Flexible enough to accommodate networks of varying sizes and customizable to reflect your unique operational needs.
Strengthen your compliance framework and set clear, accountable expectations with your publishers.
Download and adapt our Acceptable Use Policy (Publisher Edition) to ensure your email marketing practices remain responsible, transparent, and compliant.
For additional compliance tools and audit-readiness materials, visit the CLIClaw Publisher Compliance Library.