IAB: Tighter Revisions to UK Voucher Code of Conduct

Home » IAB: Tighter Revisions to UK Voucher Code of Conduct

The Internet Advertising Bureau’s (“IAB”) affiliate marketing council announced in June that it was tightening its regulation of vouchers and launched a revised version of its UK Affiliate Marketing Council’s Voucher Code of Conduct guidelines. The council’s self-regulatory set of best practices was developed to accommodate the rapidly growing use of voucher codes by advertisers […]

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