The CAN-SPAM Act requires that a privacy policy be clearly and conspicuously posted on the website collecting the consumer’s data. To be clear and conspicuous, the link to the privacy policy must appear at the end of the home page and labeled “privacy policy”. In the alternative, the link to the privacy policy must appear at or near the submit button on the registration page. Either of these locations is acceptable and compliant.
For operational guidance and structured compliance documentation tools, visit the CLIClaw Email Marketing Compliance Library.
This FAQ is provided for general informational purposes only and is not legal advice. It is intended as a starting point for understanding the issues discussed and should not be relied on as a substitute for advice from qualified legal counsel.
These materials were obtained directly from the Federal Government public website and are posted here for your review and reference only. No Claim to Original U.S. Government Works. This may not be the most recent version. The U.S. Government may have more current information. We make no guarantees or warranties about the accuracy or completeness of this information, or the information linked to. Please check the linked sources directly.