The use of gift cards in incentivized marketing promotions involves offering gift cards as rewards or incentives to encourage specific consumer behaviors, such as completing a purchase, signing up for a service, participating in a survey, or referring others. While highly effective, these promotions are subject to various legal and regulatory requirements, including consumer protection laws, anti-bribery regulations, and data privacy rules. Ensuring proper use of gift cards in this context requires careful planning and compliance oversight to avoid legal risks, reputational harm, or regulatory penalties. When implemented correctly, gift card incentives can boost engagement, drive conversions, and enhance brand loyalty, while maintaining full compliance with applicable laws and industry standards.
