What is DROP?

DROP stands for Delete Request and Opt-Out Platform. It is a state-run system that allows California residents to submit one deletion request that is sent to all registered data brokers at once.

Data brokers must:

• Access DROP at least every 45 days.

• Match requests against their data.

• Delete applicable records.

• Report the status back to DROP.

For detailed implementation guidance, workflow templates, and regulator-ready documentation tools, visit the CLIClaw Data Broker Compliance Library.