If a consumer is matched in a broker’s records, the broker must delete:
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Identifiers (name, email, phone).
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Device identifiers (cookies, MAIDs).
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Behavioral and transactional data.
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Location data.
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Inferences (such as interests, income range, or political affiliation).
Deletion must apply across all systems and vendors, unless a narrow legal exception applies.
For operational guidance and structured compliance documentation tools, visit the CLIClaw Data Broker Compliance Library.
This FAQ is provided for general informational purposes only and is not legal advice. It is intended as a starting point for understanding the issues discussed and should not be relied on as a substitute for advice from qualified legal counsel.