At the simplest level, compliance means that your business model and your marketing material comply with all applicable laws, rules and regulations. To ensure your business and your marketing material comply, you need to create a culture of compliance within your business so that everyone in your business knows the basic legal requirements related to what you are marketing. Best advice is to have your current business model and marketing material reviewed by a qualified counsel, invest in compliance training for your entire staff and stay up on current changes in the law. Pay particular attention to the Federal Trade Commission Decisions and the Attorney General of your state.
For operational guidance and structured compliance documentation tools, visit the CLIClaw Email Marketing Compliance Library.
This FAQ is provided for general informational purposes only and is not legal advice. It is intended as a starting point for understanding the issues discussed and should not be relied on as a substitute for advice from qualified legal counsel.
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