What are the Basic Requirements for Commercial Emails in the CAN-SPAM Act?

What are the Seven Basic Requirements for Commercial Emails in the CAN-SPAM Act?
  1. Valid header (“to/from”) information,
  2. No deceptive subject headings,
  3. Clear & conspicuous indication that message is an ad,
  4. Valid physical postal address for sender,
  5. Clear & conspicuous notice that recipient may opt out,
  6. Functioning return email address or other Internet-based opt-out mechanism, and
  7. Remove opting-out recipient within 10 days.  Do not send any more email or sell/give away email address.

 

For operational guidance and structured compliance documentation tools, visit the CLIClaw Email Marketing Compliance Library.

 

This FAQ is provided for general informational purposes only and is not legal advice. It is intended as a starting point for understanding the issues discussed and should not be relied on as a substitute for advice from qualified legal counsel.

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