What are Key Do’s and Don’ts for Publishers and Ad Tech?

Do: Distinguish contextual ads (page‑based) from profile‑based targeted ads, and implement state‑level opt‑outs and disclosures for the latter. Review AI‑driven recommendation or ranking systems for job, housing, credit, or financial content as potential high‑risk AI and support clients’ risk assessments. Ensure your contracts and documentation explain what data AI uses (behavioral, location, device IDs, inferred […]

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