An email is transactional or relationship if it contains only content which:
* discusses/confirms a transaction that the recipient already has agreed to;
* gives warranty, recall, safety, or security information about a product or service;
* gives information about a change in contract terms or product/service features or account balance information or , subscription, account, loan or other ongoing information you would expect to find in a communication from a business with whom you have already established a relationship;
* provides information about an employment relationship or employee benefits; or
* delivers goods or services as part of a transaction agreed to by the recipient.
For operational guidance and structured compliance documentation tools, visit the CLIClaw Email Marketing Compliance Library.
For more information, see here: https://www.ftc.gov/business-guidance/resources/can-spam-act-compliance-guide-business
This FAQ is provided for general informational purposes only and is not legal advice. It is intended as a starting point for understanding the issues discussed and should not be relied on as a substitute for advice from qualified legal counsel.
These materials were obtained directly from the Federal Government public website and are posted here for your review and reference only. No Claim to Original U.S. Government Works. This may not be the most recent version. The U.S. Government may have more current information. We make no guarantees or warranties about the accuracy or completeness of this information, or the information linked to. Please check the linked sources directly.