This FAQs section provides clear guidance on substantiation requirements in advertising, helping businesses ensure their claims are truthful, not misleading, and properly supported. Topics include the use of customer testimonials, the level of evidence required for beauty and health product claims, and the role of scientific testing in marketing. You’ll also learn about the FTC’s expectations for “competent and reliable scientific evidence” and the broader principles behind the science of compliance. Use this resource as a starting point to understand concepts, scopes, and rules as you assess how the laws may apply to your organization.
