Substantiation FAQs
Understand the Legal Standards for Backing Up Advertising Claims.
CLIClaw’s FAQs section provides clear guidance on substantiation requirements in advertising, helping businesses ensure their claims are truthful, not misleading, and properly supported. Topics include the use of customer testimonials, the level of evidence required for beauty and health product claims, and the role of scientific testing in marketing. You’ll also learn about the FTC’s expectations for “competent and reliable scientific evidence” and the broader principles behind the science of compliance. This resource helps marketers and advertisers develop campaigns that meet regulatory standards and build consumer trust.
