Don’t Say It Unless You Can Prove It…FTC Enforcement on Claims Substantiation

Don’t Say It Unless You Can Prove It...FTC Enforcement on Claims Substantiation The Federal Trade Commission’s ("FTC") stance pertaining to claims substantiation applies to all advertisers and the $40 million settlement made earlier this year by Skechers, is an example of the FTC’s rigorous approach to consumer protection. Skechers’ failure regarding disclosure to consumers of […]

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